Meta has officially launched Vibes, a new AI-powered short video feed now available through the Meta AI app and the website meta.ai. This feature allows users to generate or remix videos using text prompts, then publish them to the Vibes feed or share across platforms like Instagram and Facebook. The rollout, announced on September 25, 2025, has quickly drawn international attention, with responses ranging from curiosity to sharp criticism.
The arrival of Vibes signals Meta’s ambition to reposition itself not just as a social networking giant but also as a major hub for AI-driven content creation. Yet the move raises pressing questions. Does the world really need a feed dominated by machine-generated clips, or is this a risky leap into an era of endless artificial content that blurs the line between human and machine creativity?
Meta’s Strategy to Expand AI Presence
Meta has spent years weaving AI into its products. From interactive chatbots in WhatsApp to AR filters on Instagram, the company has constantly sought ways to reinforce its dominance in the AI era. Vibes now emerges as Meta’s boldest experiment, pitched as a creative playground where users can generate professional-looking content in seconds.
According to Meta, Vibes is not just a viewing platform but also a space for experimentation. Users can start with nothing but an idea, feed it into AI, and receive a complete video. They can then edit the output with music, visual styles, or effects before publishing it to the Vibes feed.
Meta AI as a Creative Hub
Meta claims Vibes will transform the Meta AI app into a creative hub rather than just a chatbot. This vision aligns with the company’s recent establishment of Meta Superintelligence Labs, a division dedicated to building generative AI models at scale.
Still, such ambitious claims face skepticism. Some analysts argue the public may not be ready to embrace a feed filled with machine-made media. In an interview, Claire Wong, a media researcher at Stanford University, said, “Meta is trying to sell us the future of entertainment, but not everyone wants to watch videos without a creator’s soul.”
Ecosystem and Monetization Potential
Vibes also represents a new revenue play. AI-generated clips can flow into Reels and Stories, which are proven revenue streams through advertising. This setup allows Meta to produce abundant, low-cost content while fueling its ad engine.
But the risk is clear: if users perceive the feed as flooded with low-quality “digital junk,” engagement could collapse. Daniel Hughes, an analyst at Forrester Research, noted, “If people feel the app is full of meaningless AI spam, they’ll leave.” He emphasized that quality, not just volume, will determine Vibes’ survival.
Public and Media Reactions
From day one, Vibes has sparked polarized reactions. Some see it as a playful innovation, while others view it as a symptom of Meta’s creative exhaustion.
Media coverage has been blunt. TechCrunch labeled the feed “AI slop,” describing the clips as fuzzy, awkward, and often meaningless. Reuters offered a more measured tone, calling Vibes an experimental rollout that may take time to mature.
Criticism Over Content Quality
The strongest criticism centers on quality. Early demo clips looked blurry, with awkward motion and surreal distortions. Such flaws raise doubts about whether Vibes can rival TikTok or YouTube Shorts, both driven by human creativity.
Concerns also extend to transparency. In an age of deepfakes and manipulated media, a platform dominated by AI videos risks worsening trust issues. Meta has promised every AI-generated clip will carry a label to inform viewers about its origin, but whether that will be enough remains uncertain.
Early User Response
Interestingly, some early users have found amusement in the bizarre results. On X (formerly Twitter), clips from Vibes circulated with comments ranging from amazement to ridicule. “It’s like TikTok on acid,” one user joked, highlighting the strange entertainment value of the tool.
Meanwhile, content creators expressed concern. Many fear Vibes will devalue human-made art and intensify competition for attention. Some creators even described it as an “instant content factory” threatening to overwhelm authentic voices.
Broader Impact and Outlook
The launch of Vibes is about more than technology. It represents Meta’s latest attempt to dictate the future of social media and entertainment. The company knows competition is no longer about user numbers alone but about who can generate the most compelling, abundant content.
In markets like Indonesia, where short video consumption continues to surge, Vibes could quickly gain traction thanks to Instagram and Facebook’s strong penetration. But the stakes are high: the same audience could reject the platform if quality fails to meet expectations.
Partnerships with Third Parties
To strengthen its technology, Meta has partnered with third-party labs such as Midjourney and Black Forest Labs. These collaborations aim to improve visual realism and reduce the awkwardness critics labeled as “AI slop.”
Meta is also exploring hardware integration. Imagine users generating short clips instantly with smart glasses, publishing them to Vibes with a simple voice command. Such scenarios show how the company envisions extending Vibes into its broader ecosystem.
Expert Analysis and Market Predictions
Experts predict a long adjustment phase. Some see Vibes as potentially groundbreaking, much like when Instagram Reels debuted. Others warn it could become another failed experiment if Meta cannot fix quality issues and foster genuine community adoption.
According to Reuters, Meta has already invested billions in AI development. With such financial weight, analysts believe the company will keep pushing Vibes forward despite early criticism, betting on long-term adoption.
Meta Vibes marks a bold step into AI-driven entertainment. While its promise is ambitious, questions about quality and public acceptance remain unresolved. If Meta can refine the technology and balance AI innovation with user trust, Vibes may stand as a serious challenger to TikTok and YouTube. If not, it risks becoming another ambitious but short-lived experiment. For continuing coverage of global technology and social media developments, follow Olam News for in-depth reporting.
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