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After completing an US$8.4 billion merger with Skydance Media, Paramount Global has officially transformed into Paramount Skydance Corporation. This strategic move is more than just a name change, it signals a major shake-up in the global entertainment industry. The new company aims to produce 15 to 20 films annually, a significant leap from the previous average of eight films per year.

At a media event held at the Paramount studio, CEO and Chairman David Ellison emphasized that the increased production will focus on a mix of major franchises and original projects. Sequels to Star Trek and Transformers are top priorities, alongside new titles such as High Side starring Timothée Chalamet. This target reflects the company’s determination to dominate the global film market while strengthening its position amid the fierce competition of digital entertainment platforms.

Strategy to Maintain Iconic Cable Networks

While many media companies are offloading cable TV assets, Paramount Skydance is taking the opposite route. The company will retain iconic brands such as Nickelodeon, MTV, and BET. According to Ellison, these cable networks remain relevant as they offer a loyal audience base and serve as effective channels for promoting new content. This approach is part of a synergistic integration strategy between linear content and streaming services, with both complementing each other in building a robust distribution ecosystem.

Streaming Integration and Operational Efficiency

A major post-merger focus is on technology consolidation. Paramount+ and Pluto TV will be integrated into a unified technology stack. This move is expected to improve operational efficiency while delivering a smoother user experience. The integration also opens greater advertising monetization opportunities through a centralized ad-tech platform.

Leveraging Technology and AI Without Sacrificing Creativity

Ellison stressed that technology, including artificial intelligence, is not intended to replace human creativity. Instead, AI will be deployed as a tool to enhance storytelling. This includes AI-powered localization, virtual production, and advanced content analytics systems. With these tools, films and series can be produced faster, maintain high quality, and reach global markets with more accurate language adaptations.

Industry Impact of the Merger

The merger between Paramount Global and Skydance Media has created an entity with significant financial and creative power. With Jeff Shell as President, the company combines the legacy of classic Hollywood production with cutting-edge technological innovation. Industry analysts see this as an aggressive response to other major players such as Disney, Warner Bros. Discovery, and Netflix.

For Paramount Skydance, this is more than just a production target—it’s a long-term strategy to solidify its identity as a global entertainment powerhouse. By combining iconic franchise legacies, an extensive distribution network, and modern technology integration, the company positions itself to face challenges and seize opportunities in an ever-evolving entertainment landscape.

This transformation sends a clear message: Paramount Skydance doesn’t just intend to survive—it plans to lead. With more aggressive film production, cable network synergy, and smart use of technology, the company aims to create an entertainment ecosystem capable of meeting the expectations of global audiences for years to come.


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Samuel Berrit Olam

Samuel Berrit Olam is the founder of Olam Corpora, a multi-sector holding company overseeing Olam News and various business units in media, technology, and FMCG. He focuses on developing a sustainable business ecosystem with a global vision and local roots.

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