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The United States shook global markets once again after President Donald Trump announced a sweeping tariff policy targeting pharmaceuticals, automotive products, and furniture. Starting October 1, 2025, branded drug imports will face tariffs of up to 100 percent. The decision immediately triggered strong reactions from major trading partners and raised concerns about price hikes in the domestic market.

This move is not only about trade but also closely tied to national security. The Trump administration argues that heavy reliance on imported drugs threatens U.S. independence in the healthcare sector. Still, the announcement raises questions about Washington’s trade relations with the world and the potential ripple effects across the global economy.

New Tariffs and Their Implications

The newly announced tariffs cover several strategic sectors. In addition to pharmaceuticals, the government is imposing duties on other industries considered vital for the nation’s future.

100 Percent Tariff on Pharmaceuticals

The 100 percent tariff on branded drugs drew the most attention. The administration claims the U.S. is too dependent on foreign pharmaceutical imports, creating vulnerability. Trump stressed that the policy aims to push foreign companies to build production facilities inside the country.

Global pharmaceutical giants like Roche and Novartis quickly responded, noting that some of their production facilities are already based in the U.S., which may reduce the impact. Analysts, however, warn of rising prices for consumers reliant on imported medicines.

Beyond domestic concerns, there is the risk of trade disputes with key suppliers. The European Union and Japan reminded Washington that existing agreements cap tariffs on pharmaceuticals at no more than 15 percent. Should the U.S. maintain this sharp increase, a legal challenge at the World Trade Organization may be inevitable.

Tariffs on Trucks, Furniture, and Cabinets

The new tariffs extend beyond healthcare. Heavy trucks now face a 25 percent tariff, upholstered furniture 30 percent, and kitchen cabinets 50 percent. The announcement had an immediate effect on European stock markets. Shares of truck manufacturers Daimler Truck and Traton declined as investors priced in higher trade barriers.

Analysts caution that these measures could fuel inflation. Automotive and housing sectors, both highly integrated with global supply chains, will face higher costs that consumers are likely to bear. While domestic producers may benefit from reduced competition in the short term, global supply disruptions could worsen longer-term instability.

Global Reactions and Trade Diplomacy

The Trump tariff plan sparked strong international responses, especially from long-standing U.S. allies in Europe and Asia.

Response from the EU and Japan

The European Union voiced concern that the policy contradicts previous trade commitments. A senior EU trade official stressed that extreme tariffs on medicines undermine fair competition. Japan echoed similar views, emphasizing the importance of stability in medical supply chains.

Both sides nevertheless expressed confidence that existing agreements capping tariffs could help shield their industries. They urged Washington to reconsider before tensions escalate further.

Market Reaction in Asia

Asian markets reacted quickly with sharp declines in indexes across China and Japan. Investors fear retaliatory tariffs from affected countries, potentially sparking a broader trade war.

Analysts highlighted the risks to global supply chains, especially in pharmaceuticals and automotive manufacturing. With so many industries dependent on cross-border trade, unilateral moves by the U.S. could intensify economic uncertainty at a delicate moment of recovery.

Domestic Political and Economic Context

Inside the U.S., the tariff plan is widely seen as a political maneuver. Trump is seeking to appeal to voters supportive of protectionist policies while projecting strength in defending American industries.

National Security Justification

The White House framed the move under Section 232 of the Trade Expansion Act of 1962, which grants the president authority to act when imports are deemed a threat to national security.

Trump argued that heavy reliance on imported drugs could be dangerous in times of global crisis. Therefore, steep tariffs are necessary to rebuild domestic production capacity. Critics, however, argue the reasoning is more political than technical, noting that the move aligns with Trump’s broader protectionist agenda.

Impact on American Consumers

For ordinary Americans, the tariffs could mean higher prices. Branded drugs that were previously affordable through imports may become prohibitively expensive. Middle-class households, especially those requiring long-term treatments, could feel the impact directly.

Meanwhile, higher tariffs on furniture and kitchen cabinets will affect the housing market. Rising construction and furnishing costs could slow down the property sector, further straining households already under financial pressure.

Donald Trump’s new tariff measures mark a turning point in U.S. trade relations. With a 100 percent tariff on imported drugs and steep duties on industrial goods, the U.S. is taking a high-stakes gamble. The world now waits to see whether this policy will strengthen American industry or trigger a wave of retaliation from trading partners. For deeper analysis of global trade dynamics, follow related updates only at Olam News.


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Samuel Berrit Olam

Samuel Berrit Olam is the founder of Olam Corpora, a multi-sector holding company overseeing Olam News and various business units in media, technology, and FMCG. He focuses on developing a sustainable business ecosystem with a global vision and local roots.

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